The World of
Athlete Founders

The mission of Athlete Founders is to help pro athletes discover the world of athletes turned entrepreneurs and help them take the ultimate first step towards becoming one.

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To create the World of Athlete Founders, we've studied over 5,000 elite athletes who started companies

former cyclist
Cycling bar
former basketball player
Athlete mentorship
former tennis player
Tennis Analytics
former runner
Running Shoes
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Athlete Founders Stories

An Athlete Founder is a professional athlete turned entrepreneur. Our goal is to track every athlete-founded business around the world.

We gather Information on athlete founders by business type, country, sport background, and gender.

We also add helpful information on how they got started, so aspiring athlete founders can easily learn from them.

Andres in meeting with Ann Wauters

The Athlete Founder Business Game

Feeling stuck choosing your next challenge after sports? You're not alone. Finding a business challenge you're genuinely interested in and feel competitive about solving is the secret to a satisfying life after sports.

That's why I created The Athlete Founder Business Game. It's a 5-month program where you try out and discover, alongside other athletes facing the same challenges, what your ideal Athlete Founder Challenge could be.

You explore business topics that interest you (like Mental Health) and take advantage of all the accessible stories and learnings available to you from Athlete Founders working in similar areas.

Athletes want to have a new challenge. The business game is your ideal environment to start trying out ideas and discovering which business challenge is right up your alley.

Discover the Business Game
"I like it because it's, it's in my alley. It's in the area of life that I'm not only passionate about, but that I feel like I have experience and knowledge to some extent."
Novak Djokovic on his new health startup, On Purpose with Jay Shetty, 2025